Our Second Year In Review
Our second year was full of positive change for us at High Tide. We took the company from a part-time hobby to a full-time venture and worked with new and exciting clients such as Underbelly and Edinburgh International Film Festival.
The early months of 2018 saw us working with long standing client, Edinburgh Beer Factory, on their exciting collaboration with Neu! Reekie! Hosting a night of live music, poetry and beer tasting, the Brewery Bash was a great way to kick off the year!
As well as working with EBF, we had the pleasure of working with Creative Mornings Edinburgh to create a brand film for them, a monthly breakfast lecture series for the creative community. The final film centred around the iconic Creative Mornings blue cup, emphasising that no matter the person’s background or interests, Creative Mornings Edinburgh is for all. We worked closely with director Niamh Mckeown and actor Ryan Gerrard to bring the film to life.
In April, we were selected to a part of the Royal Bank of Scotland Entrepreneurial Accelerator Programme. Over the last year we’ve attended events at RBS HQ in marketing, finance and many more. We’ve attended monthly one-to-ones which has given us space and support to grow our brand. The supportive atmosphere from the other businesses in the community has been incredible and has led to working with new people - including fellow community member Mattuga Rum.
In May we returned to Hidden Door festival. As Hidden Door was one of our first experiences of filming at festivals in 2017, the festival will always hold a special place on the High Tide mantel. Featuring live music from the likes of Romare and Edinburgh’s own Young Fathers, being a part of 2018’s festival was a great experience.
While working at that year’s festival we to provided short video cutdowns of each day’s highlights that were shared across social media. This has become one of the main services we now provide, particularly whilst working with multiple day long events and festivals.
Working with new clients is great way to push our boundaries and challenge us creatively, and our second year provided us ample opportunity to do both. We worked with fantastic clients including; Edinburgh International Film Festival, FreeAgent, Marketing Society Scotland and Edinburgh Fringe Society! One project that challenged us more than any other (in a good way) in 2018 was working the majority of the Edinburgh Fringe Festival 2018 for Underbelly.
This project took our experiences of festivals and took it up about 10 notches. Providing all of Underbelly’s online video content for the duration of the Edinburgh festival was no easy task. Luckily, we had such a great time doing it we relished in the challenge, being able to fully immerse within the festival and being given the opportunity to experience all the fantastic shows that the Underbelly host was a definite highlight of our second year.
Our busy summer turned into a busy autumn and winter with our work for the amazing Graphic Design Festival Scotland (GDFS). Since 2014, GDFS has cemented itself as the go-to festival for all budding graphic designers and enthusiasts.
When the wonderful people over at Warriors Studio invited us to be the 5th birthday media partner, we were more than eager to accept. Along with creating a full festival highlights film, several daily highlights videos were also produced, all edited and delivered the day after filming. This meant that a steady stream of engaging and creative video content was released throughout the festival, helping to build the brand appearance, capture the momentum and drive ticket sales.
In October, our producer Alex was selected by the Scottish Film Talent Network as one of eight emerging producers to develop new skills and new projects over a six-month period. The programme began in November and has been an incredibly valuable experience so far. Alex has found it particularly inspiring working with other producers in the Scottish production industry. We’re super excited to see what the rest of the programme will bring!
Along with GDFS we continued our working relationship with Underbelly through their Year of Young People project #ScotArt. We filmed with young people all over Scotland for four months to create a film about their experience of expressing their voices as young people in Scotland today. Filming ended as we followed the young people down the Royal Mile as part of Edinburgh Hogmanay Torchlight procession to light wicker symbols, which when combined formed the heart of Scotland.
Our year ended nicely as London based director Archie Short contacted us looking for production support for an upcoming Edinburgh shoot for Fly Open Air. This was a little bit different for us - as we produced the line-up launch film with ten crew at the fantastic Hopetoun house. There were drones, horses and children - so in true High Tide style we grasped the opportunity to take on such a challenge! The cast and crew were incredible, and the response to the film has been amazing. With over 100,000 views on Facebook alone, making ambitious content like this is something you’re likely to see more of in our third year.
It’s been a fantastic year for us at High Tide, and we would like to thank everyone that could have made it possible, from our clients to our extended High Tide family (you know who you are!). We can’t wait to see what 2019 and beyond will bring!